I actually like to watch football, especially college football. But I have to admit that the watching the Super Bowl for me is all about the commercials and the food. But, I read this article about the Super Bowl trying to accommodate breastfeeding moms and was impressed. How many times do we find ourselves in a store an event with now comfortable place to really nurse? I just love the consideration. Here is the article – tell me what you think.
It’s hard to say how many of the estimated 300,000 people descending upon Indianapolis for the Super Bowl this weekend are nursing mothers. But for those who are, there will be a comfortable place to sit back, relax, watch the game on a high-definition television, talk smack to a Patriots or Giants fan (depending who you’re rooting for) and breastfeed your baby.
It may seem like an unlikely partnership — football and breastfeeding — but last month, when the nonprofit health care provider MESH set up a clinic in Super Bowl Village, it partnered with the Indiana Perinatal Network to include a lactation room.
The space opened Jan. 27 and will be available 24 hours a day until Monday. The small room, 10 feet by 12 feet, is big on amenities — rocking chair, hospital-grade pump and a lactation consultant from 3 p.m. to 11 p.m. The room doesn’t provide a place for mothers to store milk. And women won’t be permitted to leave during the game and reenter, since the room is outside the stadium.
“It’s pump and go,” said Chad Priest, chief executive officer of MESH.
Priest said the NFL host committee was “awesome” and “right on board” with the room. The only concern was whether there would be enough demand. That hasn’t been a problem.
“It’s been getting quite a bit of use,” said Priest. “Much more than our clinic. What we’ve been surprised about is how grateful everyone is. These moms are coming in and just gushing.”
The mothers are grateful to have a dedicated — and convenient — room for nursing at a stereotypically macho event. The room also contrasts with criticism of breastfeeding in public that some mothers have faced.
While experts, ranging from accredited pediatricians to vocal mother-in-laws agree that breast is best, NASCAR driver Kasey Kahne, court officials, Target and even the producers of Sesame Street have been called out for being intolerant or unsupportive. Last month, the government started cracking down on employers for failing to comply with federally mandated breaks for nursing mothers and a place to pump.
Tags: breastfeeding, breastfeeding at the Super Bowl, breastfeeding in public, latchOn, latchOn nursing strap, Nursing Cover, nursing covers